▪️ fictitious work ▪️
LA MAISON MARTELL
One of the oldest cognac houses.
One of the oldest cognac houses.
The brand has decided to launch a Cognac specially designed for making cocktails : the cocktail being a new way of drinking cognac.
The goal was to create 3 new designs dedicated to this range of cognac.
The dilemma here was to get the consumer to realize that this is a bottle reserved for the creation of cocktails. To do so, we must understand the 3 worlds involved : the world of cocktails, that of cognac and of course the Martell universe, in order to design the most precise creation possible.
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